Communication sherpa* for ideas and projects that try to say something without generating more noise. We already have too much of it!

We already have too much communication noise out there. And in here too. The internet, I mean. There’s no point in creating more.

Here we are

Communication Designer

Brand & graphic designer, I live and work in Milan. I like type and details: they always make a difference.

Projects

Mainly focused on brand identities, I like to work on communication projects based on solid conceptual bases. Solutions should always be meaningful, visually pleasing and effective. That’s my opinion, of course.

I usually design brand identities using “Che carattere! Comunicare con personalità. La propria.”, a so-called workshop-in-a-box. Well, so I called it. It’s a workshop I designed to help clients define their brand personality starting from a solid foundation. It all started with a Miro board, and then I put it in a box. There’s a board, cards and tokens but it’s not something you could properly call a board game. It’s a workshop-in-a-box, in fact.

Anyway, using some new features I’m now working on a Miro blueprint version of the workshop too. So you’ll probably find it on my Miroverse profile, sooner or later.

Social

I’m also interested in diversity, inclusion, and more in general in communication projects on social issues. “Pratica. Diritti al punto.” is the way I sign projects on social issues.

Passions

I like typefaces, from letterpress to digital. Past team member of Kerning, an international conference on typography that was held every year in Faenza. Supporter of Tipografia Pezzini, a beautiful letterpress workshop in Milan where you can see — and design! — gorgeous letterpress projects.

I like to design t-shirts too. So I launched the Ooh Shirt! project. Because shirt happens, sometimes. Any timeline for new releases? Nope. Any time I want a new t-shirt, I just design it. Easy like that.

I believe in lifelong learning. This is why I’m the vice president of ACSG Associazione Culturale Studi Grafici where we promote cultural and technical growth for graphic design and communication. And we also have a historical competition to design a calendar, aimed at high schools of graphic design and communication: Premio Massimo Dradi.

*That is: if people won’t come to brand identity projects that stand for something, then I bring brand identity projects that stand for something to people. Or I try, at least.